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Sports… It’s Complicated

Sports most certainly provides a great environment to engage consumers with your brand. The beneficial attributes of sports marketing include audience engagement, tribal affiliation with the team, and a multitude of touch points that include media, on-site, and hospitality. In…

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Phoenix is Rising

The valley sports world is most certainly a robust one. Five major sports entities seemingly dominate our attention while one “minor” player is about to make a great deal of noise and perhaps take its rightful place among the Valley’s…

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