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Sports Careers In 2021

Sports Careers in 2021

So, if you haven’t opted out from receiving these emails because of the insensitivity I displayed in the last one, here are some further thoughts that might get me back in your good graces.

After more than one conversation with industry insiders (aka friends in leadership positions at various sports teams and networks) … it seems that more than a handful of these sports entities have used this past year to clean house. That’s not to say there haven’t been some legitimate and necessary layoffs due to the COVID pandemic, but the truth is any team that can pay an average player a $3 million dollar signing bonus really isn’t sweating the comp associated with an activation position or a revenue-generating sponsorship seller.

So … what gives?

Well, in my opinion, this portends a hiring spree for sports entities as we start to see our way out of this pandemic. At some point, there will be competition for the very best displaced talent while in other cases you’ll see opportunities for new blood to secure great jobs with teams, networks, and even agencies.

More prevalent than ever is the desire to attract more diversity to front office positions. Diversity will be a priority across the board. I can’t clap loud enough for that.

If you’ve always had an interest in working in the sports industry or are graduating with a sports marketing degree from oh, let’s say Arizona State University (aka Harvard of the West), brush up that resume and get your game on for the positions that will inevitably be open in the coming year.

Don’t know where to begin? Shoot me a note, I’d be glad to point you in the right direction.


About the author: Ed Olsen is the CEO of Line Drive Sports Marketing. He is an adjunct professor at Arizona State University and has lots of opinions on all things sports. Find them here.

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