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How to be a Better Sports Marketing Account Executive

The rapidly changing media landscape has many broadcasting companies struggling to attract and retain new sales talent. The same can be said for sports teams.…

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Team Vs Broadcast

The opportunities to affiliate your brand with a team are varied and layered. A given brand could invest with a team for a sponsorship and…

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Valley Sports Teams For the Win

The sheer magnitude of charitable assistance that professional sports teams provide this community can be lost on the casual sports fan. That fan may also…

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Master Your Sports Endorsement

Most of us that watched Tiger Woods' victory last Sunday likely marveled at his ability, relished the fortunes that day bestowed on him and perhaps…

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