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A Change Up For Sports on Television

There’s no question that change is happening in the way we consume television. It’s fair to say that the preponderance of change has impacted the…

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Naming Rights 101

A sponsorship cancellation in our business is always a bad thing. It was definitely an interesting moment when the University of Phoenix pulled out of…

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Sports Buying Game for Phoenix TV

Tuesday, February 7th… a relatively normal day; up at 5am, gym, full days’ work and home around 6:30 that evening put me in front of…

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Walk Off Your One-Off

Arizona is home to some of the best ‘one-off’ sporting events that college and professional sports has to offer. The Fiesta Bowl, Spring Training, Waste…

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