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How the NBA is Monetizing Technology

I think it’s safe to say that beyond eSports, the NBA is probably the most progressive professional sports league when it comes to the adaptation…

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The Spring Training Sponsorship Conundrum

As I sit here working on my sunburn, hot dog, and second draft beer, I can’t help but think that selling sponsorship assets for teams…

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How the Tax Bill Will Affect Ticket Sales

The new tax law recently passed by Congress contains an interesting wrinkle that I think was somewhat lost in the bigger debate. That wrinkle could…

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Cashing In On College Football

I have zero doubt that I’m in an ever-shrinking minority of college football fans who long for the days of yesteryear before the four team…

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