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Innovation is the Key to Sports Marketing Success

“That’s because he’s been at his job for a long time and he’s executing, not innovating…” These words were said by a senior director of…

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Tips for a Career in Sports Media

This month, I’m not going to write about a particular sponsorship asset or a trend that may be impacting our market or the sports industry…

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Phoenix is Rising

The valley sports world is most certainly a robust one. Five major sports entities seemingly dominate our attention while one “minor” player is about to…

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Is Gambling a Game Changer? You Bet It Is…

Last week, a Canadian company called The Stars Group purchased a European entity called Sky Betting and Gaming for a whopping $4.7B… that’s B for…

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