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The Sports Gambling Arms Race

With every bet there’s a winner and a loser … right? Sports books are betting hard on acquiring customers in the Phoenix market and the…

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What Impact will NIL Have on College Sponsorship?

I think everyone remains confused as to just how the new NIL (name, image, likeness) rules are going to work and what impact they could…

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When Preparation Meets Opportunity

Although it’s been attributed to many, it was the Roman philosopher, Seneca, who first stated that “luck is what happens when preparation meets opportunity…” We…

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How a Youth Sports League Could Make Real Money

A lot of time and effort is spent on pricing, selling, and executing big-money sports sponsorships. Rightfully so. I mean, perhaps I’m biased ... but…

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