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What Impact will NIL Have on College Sponsorship?

I think everyone remains confused as to just how the new NIL (name, image, likeness) rules are going to work and what impact they could…

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When Preparation Meets Opportunity

Although it’s been attributed to many, it was the Roman philosopher, Seneca, who first stated that “luck is what happens when preparation meets opportunity…” We…

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How a Youth Sports League Could Make Real Money

A lot of time and effort is spent on pricing, selling, and executing big-money sports sponsorships. Rightfully so. I mean, perhaps I’m biased ... but…

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What’s the Line on Gambling and Sports Sponsorship?

It’s official, sports gambling is now legal in Arizona. Governor Ducey has stewarded this initiative with the promise that it will generate more revenue and…

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