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A Wise Investment

Sinclair Broadcast Group recently closed on a $10.6 billion-dollar purchase of FOX sports regional networks that includes FOX Sports Arizona, my former employer. In a follow-the-bouncing-ball reality that is media, Walt Disney Co. was the seller, as they had acquired…

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Sports Hedges its Future

Technology has brought so much change to the games we love. The reality is that time changes everything and sports is no exception. As our world gets smaller and our ability to watch whatever we want, whenever we want, wherever…

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Team Vs Broadcast

The opportunities to affiliate your brand with a team are varied and layered. A given brand could invest with a team for a sponsorship and end up with a wide array of assets like stadium signage, in-game activations, digital assets,…

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Esports Advances

Diving headlong into esports (competitive team video gaming) is not a comfortable exercise for a 50-year grown up who’s life has been all about throwing, hitting, kicking, and shooting a ball of some sorts. But as a sports marketer I…

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A Call to the Booth

Line Drive’s blog isn’t an ongoing narrative. One month doesn’t typically play off the last, but I can’t help but address the mountain of feedback I got back from last month’s review of the Arizona sports market. I’m not going…

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