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Sports Careers in 2021

So, if you haven’t opted out from receiving these emails because of the insensitivity I displayed in the last one, here are some further thoughts that might get me back in your good graces. After more than one conversation with…

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The Return Of The Fan

The Return of the Fan

Sports teams are working diligently to get their world back to normal by opening their stadiums back up to a limited number of fans. As a sports marketer, this is a good thing … as a sponsor, this makes for…

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Time to Rally

If there’s one thing that’s always been consistent about sports, it’s that it brings people together. Being a fan is a great equalizer and once you play or cheer for a team your differences become irrelevant. In the sponsorship business,…

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A Positive Projection

Let me be the first to tell you that I’m getting sick of writing about COVID and sports. But after staring at a blank screen for the better part of an hour, I simply just couldn’t think of a worthwhile…

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Sponsorship in the COVID Era

What do shortened seasons with no in-venue fans mean to sponsors of both collegiate and professional sports teams? Well, obviously it means an entirely new way to buy, execute, and evaluate your sponsorship assets. It means that you should absolutely…

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Don’t Text and Cheer

It’s a gross understatement to say that the COVID-19 pandemic has totally F’d the world of sports as we know it. With the notable exception of what could be a hellishly entertaining 60 game(ish) MLB season, basketball in a dome,…

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