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Why RECAPS are CAPITALIZED

For those of you not in the know, a RECAP is a detailed document that sports teams provide sponsors at the conclusion of a season…

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Why Some Sports Sponsorship Activations Don’t Work

My former marriage counselor advised me to avoid words like ‘always’ and ‘never’ … I’m not sure how she would feel about the word ‘most’.…

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The Sports Gambling Arms Race

With every bet there’s a winner and a loser … right? Sports books are betting hard on acquiring customers in the Phoenix market and the…

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What Impact will NIL Have on College Sponsorship?

I think everyone remains confused as to just how the new NIL (name, image, likeness) rules are going to work and what impact they could…

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